brothers with their opposite characters
10 facts about Converse Chuck Taylor sneakers
Converse Chuck Taylor sneakers were first released back in the early 20th century, but since then their appearance has not changed much (until recently). Chuck Taylor II, the new Converse line, which appeared on store shelves in late July 2016, is made of a slightly different material and is equipped with better foot support. But at the same time, the updated model is very similar to the original Converse Chuck Taylor. This is the most popular and best-selling Converse sneaker in the world. According to company estimates, over 500,000,000 pairs have already been sold in the history of Converse sneakers. Continue reading
Nike Air Technology – The History and Secrets of Technology Storage
Nike has been hiding one of its most terrible secrets right in front of our eyes for almost four decades. To keep secrets Nike has huge buildings behind brick facades in Beaverton, Oregon, where the patented AIR Nike technology was developed and is being improved. Another Nike plant, which is also one of the main innovation centers, according to some sources, is located in St. Louis, Missouri, and both of these giants are responsible for producing more than 3.5 billion Nike Air units each year. How does this mysterious process happen, many readers ask? First, let’s go back a bit and recall the story of the invention of the AIR block. Continue reading
The history of the brand Air Jordan
The history of Air Jordans begins in 1984, at a time when Nike was a brand struggling for global leadership in the sports shoe market. At that time, the Nike brand was known as a manufacturer of running shoes, a market that was slowly dying and reborn in a different look. In search of a way to enter new market segments, Nike turned their attention to an NBA rookie named Michael Jordan. At the time of the proposal, Michael had already preliminarily approved several other proposals, but Nike representatives felt that Jordan would help them turn the market around and were not going to abandon their idea. Initially, Michael Jordan hoped to sign a contract with Adidas or Converse, since he always loved these brands and went to the games in Converse sneakers, which he loved back when he was playing for the University of North Carolina. Continue reading
