Nike Air Technology - The History and Secrets of Technology Storage
Nike has been hiding one of its most terrible secrets right in front of our eyes for almost four decades. To keep secrets Nike has huge buildings behind brick facades…

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Women's sports shoes: how to choose?
Today it is very fashionable to have as many shoes as possible. This applies equally to both women and men. Every day, fashion for shoes is constantly changing. All this…

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Sneakers New Balance
The modern rhythm of big cities does not allow you to sit in one place, so sports shoes are firmly in the wardrobe of people of different age categories. That…

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heel inward

Use of GORE-TEX® in shoes

The main properties of the GORE-TEX® membrane:
• Long keeps water tight
• actively breathing
• Extremely frost resistant
• Extremely bend resistant
• Extremely durable

Shoes are dry because they are water tight
The secret is that the GORE-TEX® membrane is microporous. On each square centimeter, which roughly corresponds to the area of ​​the nail, there are 1.4 billion tiny pores. These pores are approximately 20,000 times smaller than a drop of water, and therefore moisture outside cannot penetrate shoes. Continue reading

Pronation of the foot. How to determine?

When running, the human body is subjected to excessive stress, so it is extremely important to ensure an appropriate balance of depreciation and stability to reduce the risk of injury.

With a special insert in the sole (Wave) provides excellent cushioning due to the distribution of shock load over the entire surface area. The stability of the technology is achieved due to the difference in levels between the outer and inner surfaces of the shoe. This technology does not allow the sole to compress in high pressure areas. The main parameters of shock absorption and stability of Wave technology allow you to choose the best option for any type of running. The result is lightweight ultra-modern sports shoes for professional sports.

The nature of the pronation of the foot is the main parameter when choosing sneakers. It is recommended to determine which foot arch you have, as this is directly related to how you run, and can be a good starting point for choosing the right shoe model. Continue reading

The history of the sneakers

The fact that today in our wardrobe there are such comfortable shoes as sneakers, we owe to a young student from America. It was he who invented the first model. Since then, shoe models have changed annually, but the principle remains the same.

Modern sneakers actually do not have such a rich history. They appeared only recently, in the mid-60s of the last century. And to be more precise, in 1964. The Nike company, which was founded by a young athlete Phil Knight, together with his coach Bill Bowerman, was at the forefront.

Strength in the details
More precisely, they do not own the form of sports shoes, but one small technological detail, without which it is simply impossible to imagine today’s sneakers. We are talking about a small rubber insert under the heel, which radically changed the technique of running. So, one detail gave the world a completely new concept of shoes and glorified the creators. Continue reading

Kendrick Lamar Final Red and Blue Reebok
At last! Today Reebok announced that it is starting a new collaboration with renowned rapper Kendrick Lamar. The mini-collection as part of the collaboration will be called “Red and Blue”.…

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The history of the Onitsuka Tiger by ASICS brand
Mr. Kihahiro Onitsuka - company founder and first logo The name of the Asics brand is widely known, but not everyone knows that the sneakers and sneakers produced by Onitsuka…

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New Collection by Vans Vault Suede Canvas Old Skool
Next spring, Vans sports brand will present its fans a new stylish collection of sneakers. The two-color shocking concept immediately sinks into the soul. The collection consists of three unique…

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Women's sports shoes: how to choose?
Today it is very fashionable to have as many shoes as possible. This applies equally to both women and men. Every day, fashion for shoes is constantly changing. All this…

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