Rules for the care of sports shoes
Good sports shoes will perform their functions and retain their properties only with proper care. Professional running shoes for running and other sports are usually made of synthetic materials and…

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Women's sports shoes: how to choose?
Today it is very fashionable to have as many shoes as possible. This applies equally to both women and men. Every day, fashion for shoes is constantly changing. All this…

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Nike Air Max: evolution of legendary sneakers for 27 years
March 26, 1987 a legend was born. Her name is Nike Air Max. Thanks to the innovation - special cuts in the sole, the invisible became visible, and the new…

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heel inward

Use of GORE-TEX® in shoes

The main properties of the GORE-TEX® membrane:
• Long keeps water tight
• actively breathing
• Extremely frost resistant
• Extremely bend resistant
• Extremely durable

Shoes are dry because they are water tight
The secret is that the GORE-TEX® membrane is microporous. On each square centimeter, which roughly corresponds to the area of ​​the nail, there are 1.4 billion tiny pores. These pores are approximately 20,000 times smaller than a drop of water, and therefore moisture outside cannot penetrate shoes. Continue reading

Pronation of the foot. How to determine?

When running, the human body is subjected to excessive stress, so it is extremely important to ensure an appropriate balance of depreciation and stability to reduce the risk of injury.

With a special insert in the sole (Wave) provides excellent cushioning due to the distribution of shock load over the entire surface area. The stability of the technology is achieved due to the difference in levels between the outer and inner surfaces of the shoe. This technology does not allow the sole to compress in high pressure areas. The main parameters of shock absorption and stability of Wave technology allow you to choose the best option for any type of running. The result is lightweight ultra-modern sports shoes for professional sports.

The nature of the pronation of the foot is the main parameter when choosing sneakers. It is recommended to determine which foot arch you have, as this is directly related to how you run, and can be a good starting point for choosing the right shoe model. Continue reading

The history of the sneakers

The fact that today in our wardrobe there are such comfortable shoes as sneakers, we owe to a young student from America. It was he who invented the first model. Since then, shoe models have changed annually, but the principle remains the same.

Modern sneakers actually do not have such a rich history. They appeared only recently, in the mid-60s of the last century. And to be more precise, in 1964. The Nike company, which was founded by a young athlete Phil Knight, together with his coach Bill Bowerman, was at the forefront.

Strength in the details
More precisely, they do not own the form of sports shoes, but one small technological detail, without which it is simply impossible to imagine today’s sneakers. We are talking about a small rubber insert under the heel, which radically changed the technique of running. So, one detail gave the world a completely new concept of shoes and glorified the creators. Continue reading

The history of the sneakers
The fact that today in our wardrobe there are such comfortable shoes as sneakers, we owe to a young student from America. It was he who invented the first model.…

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Technology for women's feet or how to choose Asix sneakers
From the moment the brand was established, Asics sneakers have gained a reputation for high-tech, high-quality, individualized shoes. The rulers of women's sneakers are designed and created taking into account…

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The history of the brand Air Jordan
The history of Air Jordans begins in 1984, at a time when Nike was a brand struggling for global leadership in the sports shoe market. At that time, the Nike…

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