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The history of the brand Air Jordan
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Sport shoes

It is difficult to imagine that a few centuries ago people wore rough and primitive shoes, which did not even have differences for the right and left legs. Now everything is different, modern designs are practical, convenient and, of course, beautiful. And if we are talking about sports shoes, its ergonomics will also be an integral characteristic: sneakers are designed specifically for jogging or fitness, volleyball or basketball, taking into account many requirements. It is no accident that they say that they even help athletes and together with them achieve more and more high results.

Recently, another trend has been well traced. Fashionable athletic shoes go beyond training grounds or gyms. It is becoming an integral part of modern youth style or street culture. Girls wear sneakers and sneakers in everyday life, combining them with jeans, leggings and even skirts.

A peculiar stylized women’s summer sports shoes, which has a platform or wedge, is relevant. This is a cross between sneakers and shoes. Of course, training in such is absolutely impossible and even dangerous. However, such shoes were not created to be worn for sports. It sells great because it looks extraordinary and combines with many things from the wardrobe of modern youth. Well, extra centimeters of growth is another advantage of such original shoes.

Winter sports shoes are gaining great popularity. Advanced technology allows you to make it very light, but at the same time quite warm. The result is a good option for a cold and long winter, but for those who are used to such a democratic style of dress, you can not change it throughout the calendar year.

Types of women’s sports shoes
The main purpose of branded sports shoes is to reduce the shock return that the feet experience during physical exertion. During classes with different types of physical exercises or during outdoor team games, a person’s legs also need different depreciation. Based on this, sports shoes are classified – sneakers, boots, sneakers. Each of these species has its own purpose, its strengths and weaknesses, which are important for specific loads. So, it is impossible to imagine a girl who does aerobics in studded boots, or plays basketball in sneakers on flat and thin soles. This is not only uncomfortable, but also harmful to health: the load on the spine in such situations will be maximum. This is fraught with serious injuries. That’s why for jumping sports they choose pieces with a large air cushion, such as, for example, some of the best representatives of Nike sports shoes – fashionable Air sneakers.

Brands of sports shoes
Today, the following sports brands are leaders in this market segment:

Adidas;
Nike
Reebok.
It is impossible to give the palm of one of these brands. This is not to say that Adidas sports shoes are much better than similar Nike or Reebok models. Of course, the design differences are quite significant. But all these top companies keep up to date, use high-quality and high-tech materials in the manufacture of their products, patent their achievements and fight among themselves through the main weapon of mass destruction of the 21st century – advertising. One way or another, they win their loyal fans, who, on the basis of their personal and unique taste preferences, form an opinion about the product, preferring one sports shoe company to another.

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