The history of the brand Air Jordan
The history of Air Jordans begins in 1984, at a time when Nike was a brand struggling for global leadership in the sports shoe market. At that time, the Nike…

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The history of the Onitsuka Tiger by ASICS brand
Mr. Kihahiro Onitsuka - company founder and first logo The name of the Asics brand is widely known, but not everyone knows that the sneakers and sneakers produced by Onitsuka…

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Sneakers finally became the most fashionable shoes.
There is more than one year of universal obsession with running shoes, but now it has reached the limit: adidas plans to collaborate with Farrell Williams and Chanel, the cost…

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The history of the brand Air Jordan

The history of Air Jordans begins in 1984, at a time when Nike was a brand struggling for global leadership in the sports shoe market. At that time, the Nike brand was known as a manufacturer of running shoes, a market that was slowly dying and reborn in a different look. In search of a way to enter new market segments, Nike turned their attention to an NBA rookie named Michael Jordan. At the time of the proposal, Michael had already preliminarily approved several other proposals, but Nike representatives felt that Jordan would help them turn the market around and were not going to abandon their idea. Initially, Michael Jordan hoped to sign a contract with Adidas or Converse, since he always loved these brands and went to the games in Converse sneakers, which he loved back when he was playing for the University of North Carolina. Continue reading

History and interesting facts about sneakers that no one knew

The history of this shoe dates back to the end of the 18th century, when shoes with rubber soles were made. Then they were called canvas shoes, they were very rough and quite primitive, while they were not divided into right and left legs. Already in 1895, Joseph William Foster developed the first model of sports shoes with spikes in England, and in 1892 the American Rubber Company created more comfortable shoes with rubber soles and textile upper. This model received the so-called name “sneakers”. By 1917, these shoes began to be mass-produced under the name “sneakers,” since the man in their shoes walked so quietly that he could go unnoticed to anyone.

Now that sneakers as a type of shoe have gained worldwide popularity, we can assume that there are many interesting facts that no one knows about, now we will tell some of them. Continue reading

Popular models of sports shoes in the catalog of men’s sneakers

Sports shoes are without a doubt the most popular type of shoes that men have in their wardrobe. If manufacturers originally conceived sneakers and sneakers just to wear them with a tracksuit to the gym, today everything has changed. Sports shoes increasingly began to be combined with different styles of clothing. It will not be a surprise for anyone to see an office worker in an elegant suit with sneakers on his feet.

A variety of men’s sports shoes
Considering the range of sports shoes, you can pay attention to the fact that today it is available in 4 popular types: Continue reading

Technology for women's feet or how to choose Asix sneakers
From the moment the brand was established, Asics sneakers have gained a reputation for high-tech, high-quality, individualized shoes. The rulers of women's sneakers are designed and created taking into account…

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Kendrick Lamar Final Red and Blue Reebok
At last! Today Reebok announced that it is starting a new collaboration with renowned rapper Kendrick Lamar. The mini-collection as part of the collaboration will be called “Red and Blue”.…

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Adidas - sports shoes conquering the world.
It is believed that sneakers, as an independent type of shoe, appeared in the United States at the end of the 19th and beginning of the 20th centuries. The first…

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