10 facts about sneakers that no one knew
You can have a full wardrobe, but are you good at it? Every industry has interesting things going on behind the scenes. Things that have a hidden meaning and are known only to the people who built the brand. SneakerBlog has prepared 10 facts about sneakers that should surprise even the most knowledgeable collector. Test your knowledge of running shoes right now.
10 facts about sneakers that you did not know
Fact # 1. Nike lost a huge container at sea
On May 27, 1990, a huge batch of Nikes sneakers was lost at sea. In one of the strangest cargo delivery accidents, 80,000 pairs of Nike sneakers went missing in the Pacific Ocean, en route from South Korea to the United States. Oceanologist Curtis Ebbesmeyer found the lost cargo, which, among other models, included Air Flight Solo, Strike Force and Pegasus. “Nike makes durable shoes,” the oceanologist said. Finding a shipment of shoes lost in the ocean turned out to be very difficult. He says that shoes in the ocean can drift at an average speed of 7 km / day. In other words, from the time of the loss to the time of detection, enough time has passed for the sneakers to be able to double circumnavigate the globe at the equator
Fact # 2. Nike Cortez was born at Asics
In 1969, Asics, then known as Onitsuka Tiger, released Cortez. Phil Knight, who was a sales representative for Onitsuka Tiger in the 60s and seemed supposed to contribute to the development of the brand, took all the design work and left to form a company that would later become Nike. This marked the beginning of a lengthy lawsuit. In 1974, a court ruled that both parties had the right to design shoes, but Onitsuka Tiger no longer had the right to use the name Cortez. As a result, the company renamed its shoe model to Corsair. Thirty years later, both models are still selling well.
Fact # 3. Where did Nike’s Just do it slogan come from?
Advertising Age has chosen Nike’s slogan “Just Do It” as one of the top five advertising slogans of the 20th century. Many people may not know the history of this famous slogan. Agency co-founder Dan Wieden read a morning newspaper and stumbled upon a story about American criminal Gary Gilmore, who uttered the words “lets do it,” during the announcement of the court verdict. It is the killer who is credited with the phrase that helped Nike get one of the most famous slogans in the history of sports brands.
Fact # 4. Allen Iverson’s successful contract with Reebok
On November 28, 2001, Allen Iverson signed a contract with Reebok for life. Under the agreement, the basketball player will receive $ 7 million dollars a year from Reebok. Now it becomes clear why he did not want to return to the league anymore.
Fact # 5. Where did the Asics brand name come from
Asics is an abbreviation of the Latin phrase “Anima Sana in Corpore Sano”, which means “A healthy mind in a healthy body”.
Fact # 6. Lebron contract war
Reebok almost signed a contract with LeBron James for $ 75 million, until Nike got ahead of its competitors with a proposal of $ 90 million. So one of the athlete’s most successful partnerships with the Nike brand began.
Fact # 7. More is less.
According to research firm NPD Group, sales of sneakers with a price of more than $ 100 amounted to only $ 611 million of the $ 8 billion that came from the sale of all sneakers during the year.
Fact # 8. How much Nike paid for his logo
Carolyn Davidson, a student at the Portland State University’s Department of Graphic Design who designed the Nike Swoosh logo in 1971, received only $ 35 for her work. In 1983, Nike gave her a Swoosh diamond ring. Carolyn passed away in 2000.
Fact # 9. Nike Air Max 95 Anatomy Lesson
The design of the Nike Air Max 95 was based on the anatomy of the human body. The middle of the sole is the spine, the graduated panel depicts the muscles, the mesh is the skin.
Fact # 10. Kurt Cobain committed suicide with a pair of Converse sneakers
Kurt Cobain committed suicide in a pair of black suede Converse One Stars. Converse later launched a special line of sneakers dedicated to the vocalist and guitarist of the rock band Nirvana.