Key ASICS Technologies
ASICS has become one of the most famous and popular “tech running brands” in the last 15 years, offering a huge assortment of shoes for all types of runners. Asics…

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History and Technology of Mizuno Running Shoes
Mizuno is a Japanese company with over 100 years of history. The brothers Rihati and Rizo Mizuno founded it in Osaka in 1906. At first, the company produced baseball equipment,…

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Cleats: varieties, forms, manufacturing companies
“Pamps”, “diggers”, “bumps”, “cops” - do these names tell you anything? That's right, this is sports shoes, which acquired the name of boots, without them it would not have been…

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cushioning properties

Timberland – the birth of a legend. The story of the yellow boots

People quite often buy clothes and shoes for themselves, do it spontaneously, seduced by their appearance and cost.

And only a few think – how convenient and useful the purchased item will be for them, how long it will last for its owner, and whether it will harm his health. Indeed, for example, improperly selected shoes can cause its owner not only discomfort when worn, but also serious foot diseases.

As a practical person, I approach the selection of my wardrobe very carefully, preferring to buy things that have their own history, time-tested and won the trust and popularity of the consumer. The main criteria for me in choosing clothes and shoes are quality, reliability and durability, convenience and comfort. Not the last role, of course, is the appearance. Continue reading

Pronation of the foot. How to determine?

When running, the human body is subjected to excessive stress, so it is extremely important to ensure an appropriate balance of depreciation and stability to reduce the risk of injury.

With a special insert in the sole (Wave) provides excellent cushioning due to the distribution of shock load over the entire surface area. The stability of the technology is achieved due to the difference in levels between the outer and inner surfaces of the shoe. This technology does not allow the sole to compress in high pressure areas. The main parameters of shock absorption and stability of Wave technology allow you to choose the best option for any type of running. The result is lightweight ultra-modern sports shoes for professional sports.

The nature of the pronation of the foot is the main parameter when choosing sneakers. It is recommended to determine which foot arch you have, as this is directly related to how you run, and can be a good starting point for choosing the right shoe model. Continue reading

Running shoes. How to choose?

When choosing a running shoe, first of all, it is worth deciding on what surface you will run on and at what distance. Also, for the right choice, your weight is important and of course pronation!

Mizuno Wave Rider 13 T-training models have a wider profile and are focused mainly on protecting the athlete from injuries, while competitive models are created to show the best result.
It is important to know that when training in sneakers designed for competitions, you increase the chance of injury! No matter how soft and comfortable they seem to you, the thickness of their tread is not enough to systematically absorb the shock load.

For athletes with hyperpronation, Mizuno offers shoes that restrict movement, correcting, with the help of arch support and foot support, pronation and bringing it closer to normal (Control category). Thus, the risk of injury during the setting of the foot and repulsion is reduced, which ultimately will undoubtedly affect endurance. Continue reading

The history of the Onitsuka Tiger by ASICS brand
Mr. Kihahiro Onitsuka - company founder and first logo The name of the Asics brand is widely known, but not everyone knows that the sneakers and sneakers produced by Onitsuka…

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10 facts about sneakers that no one knew
You can have a full wardrobe, but are you good at it? Every industry has interesting things going on behind the scenes. Things that have a hidden meaning and are…

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Sneakers finally became the most fashionable shoes.
There is more than one year of universal obsession with running shoes, but now it has reached the limit: adidas plans to collaborate with Farrell Williams and Chanel, the cost…

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