Sneakers finally became the most fashionable shoes.

There is more than one year of universal obsession with running shoes, but now it has reached the limit: adidas plans to collaborate with Farrell Williams and Chanel, the cost of fake (!) Balenciaga shoes reaches $ 450, and the American comedian Larry David with his favorite “starters” shoes suddenly turns out to be a trendsetter. At the request of Medusa, sneaker collector Serob Khachatryan tells what you need to know about them in 2017 – and which models to buy to be trendy (if you are not ready to spend a thousand dollars on one pair of shoes).

Why are running shoes so popular? It’s just sports shoes!
There are several reasons. Firstly, sneakers, along with sports style, left the subculture and gyms in the mainstream. Now it’s simply the most comfortable shoes for living in the big city (and outside it) – it is no coincidence that several years ago women massively changed their heels to sneakers that are worn even with dresses, even with classic coats. If earlier in sneakers they could not be allowed into a club or restaurant, now everything is exactly the opposite – by sneakers you can determine the social status of their owner. Continue reading →