Nike Air Technology - The History and Secrets of Technology Storage
Nike has been hiding one of its most terrible secrets right in front of our eyes for almost four decades. To keep secrets Nike has huge buildings behind brick facades…

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10 facts about Converse Chuck Taylor sneakers
Converse Chuck Taylor sneakers were first released back in the early 20th century, but since then their appearance has not changed much (until recently). Chuck Taylor II, the new Converse…

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How to find the best sports shoes?
Is sports shoes versatile? Depending on what kind of sport a person is involved in, certain models of sports shoes are selected for him. The design of the shoe and…

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secretly from Nike

The history of the brand Air Jordan

The history of Air Jordans begins in 1984, at a time when Nike was a brand struggling for global leadership in the sports shoe market. At that time, the Nike brand was known as a manufacturer of running shoes, a market that was slowly dying and reborn in a different look. In search of a way to enter new market segments, Nike turned their attention to an NBA rookie named Michael Jordan. At the time of the proposal, Michael had already preliminarily approved several other proposals, but Nike representatives felt that Jordan would help them turn the market around and were not going to abandon their idea. Initially, Michael Jordan hoped to sign a contract with Adidas or Converse, since he always loved these brands and went to the games in Converse sneakers, which he loved back when he was playing for the University of North Carolina. Continue reading

Tennis shoes: how to choose
If you want to feel as comfortable as possible during sports, then you should certainly take care of sports equipment. This is especially true for tennis. Not only good racket…

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Use of GORE-TEX® in shoes
The main properties of the GORE-TEX® membrane: • Long keeps water tight • actively breathing • Extremely frost resistant • Extremely bend resistant • Extremely durable Shoes are dry because…

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How to find the best sports shoes?
Is sports shoes versatile? Depending on what kind of sport a person is involved in, certain models of sports shoes are selected for him. The design of the shoe and…

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