Adidas Stan Smith sneakers - model history
From use on tennis courts to the most popular model on the streets of fashionable capitals of the world. Adidas Stan Smith has come a long way. There is no…

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Technology for women's feet or how to choose Asix sneakers
From the moment the brand was established, Asics sneakers have gained a reputation for high-tech, high-quality, individualized shoes. The rulers of women's sneakers are designed and created taking into account…

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Running shoes. How to choose?
When choosing a running shoe, first of all, it is worth deciding on what surface you will run on and at what distance. Also, for the right choice, your weight…

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The history of the brand Air Jordan

The history of Air Jordans begins in 1984, at a time when Nike was a brand struggling for global leadership in the sports shoe market. At that time, the Nike brand was known as a manufacturer of running shoes, a market that was slowly dying and reborn in a different look. In search of a way to enter new market segments, Nike turned their attention to an NBA rookie named Michael Jordan. At the time of the proposal, Michael had already preliminarily approved several other proposals, but Nike representatives felt that Jordan would help them turn the market around and were not going to abandon their idea. Initially, Michael Jordan hoped to sign a contract with Adidas or Converse, since he always loved these brands and went to the games in Converse sneakers, which he loved back when he was playing for the University of North Carolina. Continue reading

Nike - a global brand of sports shoes
In the middle of the last century, this brand began to exist and at that time Nike was engaged in the supply of sports goods from Japan. Thanks to the…

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Adidas Stan Smith sneakers - model history
From use on tennis courts to the most popular model on the streets of fashionable capitals of the world. Adidas Stan Smith has come a long way. There is no…

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How to find the best sports shoes?
Is sports shoes versatile? Depending on what kind of sport a person is involved in, certain models of sports shoes are selected for him. The design of the shoe and…

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