Running shoes. How to choose?
When choosing a running shoe, first of all, it is worth deciding on what surface you will run on and at what distance. Also, for the right choice, your weight…

Continue reading →

New PUMA Star White Sneaker
Meet very cute and stylish sneakers from the PUMA sports brand. This pair resembles a cozy, soft and very pleasant woolen surface. A pair of high quality suede, pure white.…

Continue reading →

How to find the best sports shoes?
Is sports shoes versatile? Depending on what kind of sport a person is involved in, certain models of sports shoes are selected for him. The design of the shoe and…

Continue reading →

The history of the sneakers

The fact that today in our wardrobe there are such comfortable shoes as sneakers, we owe to a young student from America. It was he who invented the first model. Since then, shoe models have changed annually, but the principle remains the same.

Modern sneakers actually do not have such a rich history. They appeared only recently, in the mid-60s of the last century. And to be more precise, in 1964. The Nike company, which was founded by a young athlete Phil Knight, together with his coach Bill Bowerman, was at the forefront.

Strength in the details
More precisely, they do not own the form of sports shoes, but one small technological detail, without which it is simply impossible to imagine today’s sneakers. We are talking about a small rubber insert under the heel, which radically changed the technique of running. So, one detail gave the world a completely new concept of shoes and glorified the creators.

The notion was not born by itself. She was urgently needed. The fact is that in those days all the runners ran with their backs straight, their knees bent and were forced to place their feet under their thighs. Sports shoes of those times did not have sufficient depreciation. All that separated the foot of the foot from the surface of the earth is a thin fat layer of the human body itself. We can say that it felt like running without shoes at all.

Accordingly, injuries in running disciplines arose with frightening regularity, since the foot reacted to any unevenness of the running surface.

First an idea – then a product
Interestingly, Bill Bowerman himself never engaged in professional running. But at the same time he was a very good coach. At 50, he met a real celebrity – Arthur Lidyard. The latter belongs to the concept of fitness running, which is used by all athletes everywhere today. After talking with Lidyard Bowerman even decided to write a book about the technique of proper running.

And it was during the writing attempts that the American came up with the idea of ​​inserting a small piece of rubber under the heel of the sneaker. A slightly raised back leg, according to Bowerman, was supposed to make it easier to push off the surface. And runners will be able to use the entire surface of the foot, and not just its front part as before.

By the way, Bowerman also owns the idea of ​​the grooved surface of sneakers. Interestingly, he came up with this after long observations of his own wife. And on the creation of a corrugated surface he was prompted by an ordinary waffle iron, which his wife used in the kitchen.

Interestingly, the first model of sneakers was named “Nike Cortes.” The creators compared their shoes with the famous discoverer of South America, which, in fact, destroyed the ancient civilizations of the Indians, and brought new values ​​to the continent.

The international cooperation
At the time of the idea of ​​a new type of sneakers, the creators did not have their own opportunities to produce these products. Therefore, I had to cooperate with already well-known companies. Products of the Japanese company Asics and Saucony shoes were especially popular in those days. It was these companies that helped the young Nike begin their glorious journey.

As a result, everyone remained in the black. The young company received start-up capital, thanks to which over time it took a leading position in this field. And assistant companies gained access to new technologies that are still in use.

The first sneakers from sports ADIDAS and the famous player James Harden
Almost a year later, the famous American basketball player James Harden stopped his collaboration with the Nike brand, where they produced sports shoes with his participation in the formation of…

...

New Collection by Vans Vault Suede Canvas Old Skool
Next spring, Vans sports brand will present its fans a new stylish collection of sneakers. The two-color shocking concept immediately sinks into the soul. The collection consists of three unique…

...

10 facts about Converse Chuck Taylor sneakers
Converse Chuck Taylor sneakers were first released back in the early 20th century, but since then their appearance has not changed much (until recently). Chuck Taylor II, the new Converse…

...

How to distinguish original sportswear and shoes from fakes
If you prefer to lead a sporty lifestyle or simply appreciate the maximum convenience and comfort in clothes, then in your wardrobe there will definitely be a pair of sneakers,…

...