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At last! Today Reebok announced that it is starting a new collaboration with renowned rapper Kendrick Lamar. The mini-collection as part of the collaboration will be called “Red and Blue”. The main thing is that a start has been made, but we hope that the collaboration between Reebok and Kendrick Lamar will not end there.
Kendrick said: “Based on my experience with Reebok in the past, I want to create a product that will convey a message to my fans. This message should inspire and create unity for young people. At Compton, we said mixing red and blue makes green. At that time as “green” in my area usually means money, I want to change this association. This shoe model will be a new definition of “green” – the growth of society. If we work together, we can break stereotypes and succeed. ” Continue reading