The history of the sneakers
The fact that today in our wardrobe there are such comfortable shoes as sneakers, we owe to a young student from America. It was he who invented the first model.…

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How to choose sneakers for a child
An adult can choose the right shoes based on their individual preferences. This is especially true of the case when we give preference to only one manufacturer. We will know…

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Tennis shoes: how to choose
If you want to feel as comfortable as possible during sports, then you should certainly take care of sports equipment. This is especially true for tennis. Not only good racket…

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the basketball player

The history of the brand Air Jordan

The history of Air Jordans begins in 1984, at a time when Nike was a brand struggling for global leadership in the sports shoe market. At that time, the Nike brand was known as a manufacturer of running shoes, a market that was slowly dying and reborn in a different look. In search of a way to enter new market segments, Nike turned their attention to an NBA rookie named Michael Jordan. At the time of the proposal, Michael had already preliminarily approved several other proposals, but Nike representatives felt that Jordan would help them turn the market around and were not going to abandon their idea. Initially, Michael Jordan hoped to sign a contract with Adidas or Converse, since he always loved these brands and went to the games in Converse sneakers, which he loved back when he was playing for the University of North Carolina. Continue reading

The first sneakers from sports ADIDAS and the famous player James Harden
Almost a year later, the famous American basketball player James Harden stopped his collaboration with the Nike brand, where they produced sports shoes with his participation in the formation of…

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Sneakers New Balance
The modern rhythm of big cities does not allow you to sit in one place, so sports shoes are firmly in the wardrobe of people of different age categories. That…

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Timberland - the birth of a legend. The story of the yellow boots
People quite often buy clothes and shoes for themselves, do it spontaneously, seduced by their appearance and cost. And only a few think - how convenient and useful the purchased…

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