Nike Air Jordan True Blue sneakers
New air sneakers from the world famous brand of sports shoes Nike Air Jordan are very airy and loose. Designers admitted that when creating this model they were visited by…

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The first sneakers from sports ADIDAS and the famous player James Harden
Almost a year later, the famous American basketball player James Harden stopped his collaboration with the Nike brand, where they produced sports shoes with his participation in the formation of…

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History and Technology of Mizuno Running Shoes
Mizuno is a Japanese company with over 100 years of history. The brothers Rihati and Rizo Mizuno founded it in Osaka in 1906. At first, the company produced baseball equipment,…

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the basketball player

The history of the brand Air Jordan

The history of Air Jordans begins in 1984, at a time when Nike was a brand struggling for global leadership in the sports shoe market. At that time, the Nike brand was known as a manufacturer of running shoes, a market that was slowly dying and reborn in a different look. In search of a way to enter new market segments, Nike turned their attention to an NBA rookie named Michael Jordan. At the time of the proposal, Michael had already preliminarily approved several other proposals, but Nike representatives felt that Jordan would help them turn the market around and were not going to abandon their idea. Initially, Michael Jordan hoped to sign a contract with Adidas or Converse, since he always loved these brands and went to the games in Converse sneakers, which he loved back when he was playing for the University of North Carolina. Continue reading

The very first Adidas running shoes
Adidas was founded by the Dassler brothers - Adolf and Rudolph. Officially, the company’s founding date is August 18, 1949, but this was preceded by 25 years of experience in…

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Adidas biodegradable sneakers
Of all the things that you wear on a daily basis, shoes undergo the most wear and tear and thus rarely survive for more than a few years. Usually, sneaker…

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Adidas Top Ten Hi Camo High Top Camouflage Sneakers
Camouflage, camouflage and camouflage again. It seems that modern sports brands are too keen on this print. Despite the fact that every second pair of sneakers or sneakers has camouflage…

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History and Technology of Mizuno Running Shoes
Mizuno is a Japanese company with over 100 years of history. The brothers Rihati and Rizo Mizuno founded it in Osaka in 1906. At first, the company produced baseball equipment,…

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