10 FACTS ABOUT SHOES. Did you know that ...?
Sneakers, or so-called sneakers, have become a necessary part of our life, and for a long time not only sports. Especially after designers and stylists around the world entered into…

Continue reading →

Technology for women's feet or how to choose Asix sneakers
From the moment the brand was established, Asics sneakers have gained a reputation for high-tech, high-quality, individualized shoes. The rulers of women's sneakers are designed and created taking into account…

Continue reading →

10 facts about sneakers that no one knew
You can have a full wardrobe, but are you good at it? Every industry has interesting things going on behind the scenes. Things that have a hidden meaning and are…

Continue reading →

the basketball player

The history of the brand Air Jordan

The history of Air Jordans begins in 1984, at a time when Nike was a brand struggling for global leadership in the sports shoe market. At that time, the Nike brand was known as a manufacturer of running shoes, a market that was slowly dying and reborn in a different look. In search of a way to enter new market segments, Nike turned their attention to an NBA rookie named Michael Jordan. At the time of the proposal, Michael had already preliminarily approved several other proposals, but Nike representatives felt that Jordan would help them turn the market around and were not going to abandon their idea. Initially, Michael Jordan hoped to sign a contract with Adidas or Converse, since he always loved these brands and went to the games in Converse sneakers, which he loved back when he was playing for the University of North Carolina. Continue reading

Nike Air Technology - The History and Secrets of Technology Storage
Nike has been hiding one of its most terrible secrets right in front of our eyes for almost four decades. To keep secrets Nike has huge buildings behind brick facades…

...

The history of the brand Air Jordan
The history of Air Jordans begins in 1984, at a time when Nike was a brand struggling for global leadership in the sports shoe market. At that time, the Nike…

...

Nike - a global brand of sports shoes
In the middle of the last century, this brand began to exist and at that time Nike was engaged in the supply of sports goods from Japan. Thanks to the…

...