Use of GORE-TEX® in shoes
The main properties of the GORE-TEX® membrane: • Long keeps water tight • actively breathing • Extremely frost resistant • Extremely bend resistant • Extremely durable Shoes are dry because…

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Sneakers New Balance
The modern rhythm of big cities does not allow you to sit in one place, so sports shoes are firmly in the wardrobe of people of different age categories. That…

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Sport shoes
It is difficult to imagine that a few centuries ago people wore rough and primitive shoes, which did not even have differences for the right and left legs. Now everything…

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the basketball player

The history of the brand Air Jordan

The history of Air Jordans begins in 1984, at a time when Nike was a brand struggling for global leadership in the sports shoe market. At that time, the Nike brand was known as a manufacturer of running shoes, a market that was slowly dying and reborn in a different look. In search of a way to enter new market segments, Nike turned their attention to an NBA rookie named Michael Jordan. At the time of the proposal, Michael had already preliminarily approved several other proposals, but Nike representatives felt that Jordan would help them turn the market around and were not going to abandon their idea. Initially, Michael Jordan hoped to sign a contract with Adidas or Converse, since he always loved these brands and went to the games in Converse sneakers, which he loved back when he was playing for the University of North Carolina. Continue reading

Nike - a global brand of sports shoes
In the middle of the last century, this brand began to exist and at that time Nike was engaged in the supply of sports goods from Japan. Thanks to the…

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10 FACTS ABOUT SHOES. Did you know that ...?
Sneakers, or so-called sneakers, have become a necessary part of our life, and for a long time not only sports. Especially after designers and stylists around the world entered into…

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The history of the brand Air Jordan
The history of Air Jordans begins in 1984, at a time when Nike was a brand struggling for global leadership in the sports shoe market. At that time, the Nike…

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The history of sneakers: a look at sneakerblog
You probably own at least a dozen sneakers. Sneakers, sneakers, tennis shoes, moccasins, slippers, or whatever you call them - sports shoes have left their mark on our lives since…

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