History and interesting facts about sneakers that no one knew
The history of this shoe dates back to the end of the 18th century, when shoes with rubber soles were made. Then they were called canvas shoes, they were very…

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How to choose the right shoes for volleyball
For volleyball, first and foremost, correctly selected shoes are needed, because not only the success of the game will depend on this, but also the safety of the participant himself.…

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Sport shoes
It is difficult to imagine that a few centuries ago people wore rough and primitive shoes, which did not even have differences for the right and left legs. Now everything…

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and the founders

The history of the brand Air Jordan

The history of Air Jordans begins in 1984, at a time when Nike was a brand struggling for global leadership in the sports shoe market. At that time, the Nike brand was known as a manufacturer of running shoes, a market that was slowly dying and reborn in a different look. In search of a way to enter new market segments, Nike turned their attention to an NBA rookie named Michael Jordan. At the time of the proposal, Michael had already preliminarily approved several other proposals, but Nike representatives felt that Jordan would help them turn the market around and were not going to abandon their idea. Initially, Michael Jordan hoped to sign a contract with Adidas or Converse, since he always loved these brands and went to the games in Converse sneakers, which he loved back when he was playing for the University of North Carolina. Continue reading

Kendrick Lamar Final Red and Blue Reebok

At last! Today Reebok announced that it is starting a new collaboration with renowned rapper Kendrick Lamar. The mini-collection as part of the collaboration will be called “Red and Blue”. The main thing is that a start has been made, but we hope that the collaboration between Reebok and Kendrick Lamar will not end there.

Kendrick said: “Based on my experience with Reebok in the past, I want to create a product that will convey a message to my fans. This message should inspire and create unity for young people. At Compton, we said mixing red and blue makes green. At that time as “green” in my area usually means money, I want to change this association. This shoe model will be a new definition of “green” – the growth of society. If we work together, we can break stereotypes and succeed. ” Continue reading

How to choose sneakers for a child
An adult can choose the right shoes based on their individual preferences. This is especially true of the case when we give preference to only one manufacturer. We will know…

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Key ASICS Technologies
ASICS has become one of the most famous and popular “tech running brands” in the last 15 years, offering a huge assortment of shoes for all types of runners. Asics…

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Adidas - sports shoes conquering the world.
It is believed that sneakers, as an independent type of shoe, appeared in the United States at the end of the 19th and beginning of the 20th centuries. The first…

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