and the founders
The history of Air Jordans begins in 1984, at a time when Nike was a brand struggling for global leadership in the sports shoe market. At that time, the Nike brand was known as a manufacturer of running shoes, a market that was slowly dying and reborn in a different look. In search of a way to enter new market segments, Nike turned their attention to an NBA rookie named Michael Jordan. At the time of the proposal, Michael had already preliminarily approved several other proposals, but Nike representatives felt that Jordan would help them turn the market around and were not going to abandon their idea. Initially, Michael Jordan hoped to sign a contract with Adidas or Converse, since he always loved these brands and went to the games in Converse sneakers, which he loved back when he was playing for the University of North Carolina. Continue reading
At last! Today Reebok announced that it is starting a new collaboration with renowned rapper Kendrick Lamar. The mini-collection as part of the collaboration will be called “Red and Blue”. The main thing is that a start has been made, but we hope that the collaboration between Reebok and Kendrick Lamar will not end there.
Kendrick said: “Based on my experience with Reebok in the past, I want to create a product that will convey a message to my fans. This message should inspire and create unity for young people. At Compton, we said mixing red and blue makes green. At that time as “green” in my area usually means money, I want to change this association. This shoe model will be a new definition of “green” – the growth of society. If we work together, we can break stereotypes and succeed. ” Continue reading
Of all the things that you wear on a daily basis, shoes undergo the most wear and tear and thus rarely survive for more than a few years. Usually, sneaker recycling options are limited to the nearest rubbish bin. Adidas has created a new pair of sneakers that is completely biodegradable when you finish using them. The concept of Futurecraft Biofabric Adidas sneakers was presented today at the Biofabricate conference in New York. They are made from a unique bio-engineering biopolymer fiber called Biosteel, which is created using the same proteins that spiders use to create their web.
Besides the fact that this material is incredibly strong and durable, it is 100% biological in origin, hypoallergenic and completely vegan. Continue reading