Use of GORE-TEX® in shoes
The main properties of the GORE-TEX® membrane: • Long keeps water tight • actively breathing • Extremely frost resistant • Extremely bend resistant • Extremely durable Shoes are dry because…

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Sneakers New Balance
The modern rhythm of big cities does not allow you to sit in one place, so sports shoes are firmly in the wardrobe of people of different age categories. That…

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The history of the Onitsuka Tiger by ASICS brand
Mr. Kihahiro Onitsuka - company founder and first logo The name of the Asics brand is widely known, but not everyone knows that the sneakers and sneakers produced by Onitsuka…

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big toe should have a distance

Running shoes. How to choose?

When choosing a running shoe, first of all, it is worth deciding on what surface you will run on and at what distance. Also, for the right choice, your weight is important and of course pronation!

Mizuno Wave Rider 13 T-training models have a wider profile and are focused mainly on protecting the athlete from injuries, while competitive models are created to show the best result.
It is important to know that when training in sneakers designed for competitions, you increase the chance of injury! No matter how soft and comfortable they seem to you, the thickness of their tread is not enough to systematically absorb the shock load.

For athletes with hyperpronation, Mizuno offers shoes that restrict movement, correcting, with the help of arch support and foot support, pronation and bringing it closer to normal (Control category). Thus, the risk of injury during the setting of the foot and repulsion is reduced, which ultimately will undoubtedly affect endurance. Continue reading

The history of the sneakers

The fact that today in our wardrobe there are such comfortable shoes as sneakers, we owe to a young student from America. It was he who invented the first model. Since then, shoe models have changed annually, but the principle remains the same.

Modern sneakers actually do not have such a rich history. They appeared only recently, in the mid-60s of the last century. And to be more precise, in 1964. The Nike company, which was founded by a young athlete Phil Knight, together with his coach Bill Bowerman, was at the forefront.

Strength in the details
More precisely, they do not own the form of sports shoes, but one small technological detail, without which it is simply impossible to imagine today’s sneakers. We are talking about a small rubber insert under the heel, which radically changed the technique of running. So, one detail gave the world a completely new concept of shoes and glorified the creators. Continue reading

Technology for women’s feet or how to choose Asix sneakers

From the moment the brand was established, Asics sneakers have gained a reputation for high-tech, high-quality, individualized shoes. The rulers of women’s sneakers are designed and created taking into account gender characteristics. This applies to professional models for training, competitions and shoes for amateur jogging. Let’s look at the specifics of Asiks running shoes for women. In product catalogs, models are labeled Women.

What is the difference between women’s running shoes from men’s?

Width of the pad: the female foot is narrower, the sneaker with the wide pad will sit loose. Asics takes this feature of the female foot into account when manufacturing running shoes.

The height of the heel region: in order to maintain the Achilles tendon, women’s running shoes are made with a raised heel.

Less pronounced depreciation: women weigh less than men, so the foot load is less. Continue reading

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