The history of the brand Air Jordan
The history of Air Jordans begins in 1984, at a time when Nike was a brand struggling for global leadership in the sports shoe market. At that time, the Nike…

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The first sneakers from sports ADIDAS and the famous player James Harden
Almost a year later, the famous American basketball player James Harden stopped his collaboration with the Nike brand, where they produced sports shoes with his participation in the formation of…

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Nike Total Orange Running Shoes
Here it is the main news of this fall. Sports brand Nike Air presents the most anticipated novelty of the season for its running line of sneakers. A truly amazing…

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sole to emphasize the key characteristic

Nike Air Max: evolution of legendary sneakers for 27 years

March 26, 1987 a legend was born. Her name is Nike Air Max. Thanks to the innovation – special cuts in the sole, the invisible became visible, and the new Nike Air cushioning system helped Nike to forever change the design of running sneakers. In anticipation of a landmark day for fans around the world, we recall the path to becoming and transforming the running shoe icon, Nike Air Max.

It all started with the idea of ​​aerospace engineer Frank Rudy, who had his own vision of the perfect fit of running shoes and its role in the lives of athletes. A simple experiment in depreciation turned into the future of the industry thanks to a meeting between Frank Rudy and Nike President Phil Knight in April 1977. Continue reading

Sneakers finally became the most fashionable shoes.
There is more than one year of universal obsession with running shoes, but now it has reached the limit: adidas plans to collaborate with Farrell Williams and Chanel, the cost…

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Nike Air Technology - The History and Secrets of Technology Storage
Nike has been hiding one of its most terrible secrets right in front of our eyes for almost four decades. To keep secrets Nike has huge buildings behind brick facades…

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The very first Adidas running shoes
Adidas was founded by the Dassler brothers - Adolf and Rudolph. Officially, the company’s founding date is August 18, 1949, but this was preceded by 25 years of experience in…

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