a direct competitor
Key ASICS Technologies
ASICS has become one of the most famous and popular “tech running brands” in the last 15 years, offering a huge assortment of shoes for all types of runners. Asics develops and upgrades shoes for all types of runners, based on its proprietary GEL technology, which provides excellent shock absorption and soft landing on hard surfaces.
Gel (Gel), perhaps the most famous technology created by the Asics brand. Almost all Asics sneakers have Gel technology as one of the features.
Gel – silicone from a combination of bound inert polymers. The gel blocks are inserted in the area of the highest midsole load – under the heel and the metatarsus – and each of them contributes to the cushioning of Asics sneakers. Continue reading
History and Technology of Mizuno Running Shoes
Mizuno is a Japanese company with over 100 years of history. The brothers Rihati and Rizo Mizuno founded it in Osaka in 1906. At first, the company produced baseball equipment, from 1927 it even produced skis, and by 1983 the first sneakers appeared. The model was called Runbird (running bird) – this is what symbolizes the company logo.
Now Mizuno produces equipment for many sports: volleyball, tennis, football, running, baseball, etc. In 1997, the Wave plate, the most famous Mizuno technology, was used in sneakers for the first time. The first Wave model was the Mizuno Wave Rider. The plate absorbs due to its geometry and does not lose its properties, like foam or gel.
Depreciation
Sneakers for neutral pronation and easy hyperpronation. Continue reading
