Kendrick Lamar Final Red and Blue Reebok
At last! Today Reebok announced that it is starting a new collaboration with renowned rapper Kendrick Lamar. The mini-collection as part of the collaboration will be called “Red and Blue”.…

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The history of the Onitsuka Tiger by ASICS brand
Mr. Kihahiro Onitsuka - company founder and first logo The name of the Asics brand is widely known, but not everyone knows that the sneakers and sneakers produced by Onitsuka…

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10 FACTS ABOUT SHOES. Did you know that ...?
Sneakers, or so-called sneakers, have become a necessary part of our life, and for a long time not only sports. Especially after designers and stylists around the world entered into…

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various forms

Pronation of the foot. How to determine?

When running, the human body is subjected to excessive stress, so it is extremely important to ensure an appropriate balance of depreciation and stability to reduce the risk of injury.

With a special insert in the sole (Wave) provides excellent cushioning due to the distribution of shock load over the entire surface area. The stability of the technology is achieved due to the difference in levels between the outer and inner surfaces of the shoe. This technology does not allow the sole to compress in high pressure areas. The main parameters of shock absorption and stability of Wave technology allow you to choose the best option for any type of running. The result is lightweight ultra-modern sports shoes for professional sports.

The nature of the pronation of the foot is the main parameter when choosing sneakers. It is recommended to determine which foot arch you have, as this is directly related to how you run, and can be a good starting point for choosing the right shoe model. Continue reading

Key ASICS Technologies

ASICS has become one of the most famous and popular “tech running brands” in the last 15 years, offering a huge assortment of shoes for all types of runners. Asics develops and upgrades shoes for all types of runners, based on its proprietary GEL technology, which provides excellent shock absorption and soft landing on hard surfaces.

Gel (Gel), perhaps the most famous technology created by the Asics brand. Almost all Asics sneakers have Gel technology as one of the features.

Gel – silicone from a combination of bound inert polymers. The gel blocks are inserted in the area of ​​the highest midsole load – under the heel and the metatarsus – and each of them contributes to the cushioning of Asics sneakers. Continue reading

Sneakers New Balance
The modern rhythm of big cities does not allow you to sit in one place, so sports shoes are firmly in the wardrobe of people of different age categories. That…

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Psychologists about men's shoes: buy him sneakers or shoes?
True, it is interesting to guess the habits and characteristics of the character of men from the appearance of shoes alone ?! What secrets does men's shoes hide? We do…

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How to choose sneakers for a child
An adult can choose the right shoes based on their individual preferences. This is especially true of the case when we give preference to only one manufacturer. We will know…

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