How to choose the right shoes for volleyball
For volleyball, first and foremost, correctly selected shoes are needed, because not only the success of the game will depend on this, but also the safety of the participant himself.…

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Nike Air Max: evolution of legendary sneakers for 27 years
March 26, 1987 a legend was born. Her name is Nike Air Max. Thanks to the innovation - special cuts in the sole, the invisible became visible, and the new…

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Nike Air Jordan True Blue sneakers
New air sneakers from the world famous brand of sports shoes Nike Air Jordan are very airy and loose. Designers admitted that when creating this model they were visited by…

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sports shoe industry forever

The history of the brand Air Jordan

The history of Air Jordans begins in 1984, at a time when Nike was a brand struggling for global leadership in the sports shoe market. At that time, the Nike brand was known as a manufacturer of running shoes, a market that was slowly dying and reborn in a different look. In search of a way to enter new market segments, Nike turned their attention to an NBA rookie named Michael Jordan. At the time of the proposal, Michael had already preliminarily approved several other proposals, but Nike representatives felt that Jordan would help them turn the market around and were not going to abandon their idea. Initially, Michael Jordan hoped to sign a contract with Adidas or Converse, since he always loved these brands and went to the games in Converse sneakers, which he loved back when he was playing for the University of North Carolina. Continue reading

Popular models of sports shoes in the catalog of men's sneakers
Sports shoes are without a doubt the most popular type of shoes that men have in their wardrobe. If manufacturers originally conceived sneakers and sneakers just to wear them with…

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Nike Air Max: evolution of legendary sneakers for 27 years
March 26, 1987 a legend was born. Her name is Nike Air Max. Thanks to the innovation - special cuts in the sole, the invisible became visible, and the new…

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10 facts about Converse Chuck Taylor sneakers
Converse Chuck Taylor sneakers were first released back in the early 20th century, but since then their appearance has not changed much (until recently). Chuck Taylor II, the new Converse…

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The history of the sneakers
The fact that today in our wardrobe there are such comfortable shoes as sneakers, we owe to a young student from America. It was he who invented the first model.…

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