Timberland - the birth of a legend. The story of the yellow boots
People quite often buy clothes and shoes for themselves, do it spontaneously, seduced by their appearance and cost. And only a few think - how convenient and useful the purchased…

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Popular models of sports shoes in the catalog of men's sneakers
Sports shoes are without a doubt the most popular type of shoes that men have in their wardrobe. If manufacturers originally conceived sneakers and sneakers just to wear them with…

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Sneakers finally became the most fashionable shoes.
There is more than one year of universal obsession with running shoes, but now it has reached the limit: adidas plans to collaborate with Farrell Williams and Chanel, the cost…

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sports shoe industry forever

The history of the brand Air Jordan

The history of Air Jordans begins in 1984, at a time when Nike was a brand struggling for global leadership in the sports shoe market. At that time, the Nike brand was known as a manufacturer of running shoes, a market that was slowly dying and reborn in a different look. In search of a way to enter new market segments, Nike turned their attention to an NBA rookie named Michael Jordan. At the time of the proposal, Michael had already preliminarily approved several other proposals, but Nike representatives felt that Jordan would help them turn the market around and were not going to abandon their idea. Initially, Michael Jordan hoped to sign a contract with Adidas or Converse, since he always loved these brands and went to the games in Converse sneakers, which he loved back when he was playing for the University of North Carolina. Continue reading

Nike Air Max: evolution of legendary sneakers for 27 years
March 26, 1987 a legend was born. Her name is Nike Air Max. Thanks to the innovation - special cuts in the sole, the invisible became visible, and the new…

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10 facts about sneakers that no one knew
You can have a full wardrobe, but are you good at it? Every industry has interesting things going on behind the scenes. Things that have a hidden meaning and are…

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Use of GORE-TEX® in shoes
The main properties of the GORE-TEX® membrane: • Long keeps water tight • actively breathing • Extremely frost resistant • Extremely bend resistant • Extremely durable Shoes are dry because…

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Adidas Stan Smith sneakers - model history
From use on tennis courts to the most popular model on the streets of fashionable capitals of the world. Adidas Stan Smith has come a long way. There is no…

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