Nike Air Max: evolution of legendary sneakers for 27 years
March 26, 1987 a legend was born. Her name is Nike Air Max. Thanks to the innovation - special cuts in the sole, the invisible became visible, and the new…

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Running shoes. How to choose?
When choosing a running shoe, first of all, it is worth deciding on what surface you will run on and at what distance. Also, for the right choice, your weight…

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Women's sports shoes: how to choose?
Today it is very fashionable to have as many shoes as possible. This applies equally to both women and men. Every day, fashion for shoes is constantly changing. All this…

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sports shoe industry forever

The history of the brand Air Jordan

The history of Air Jordans begins in 1984, at a time when Nike was a brand struggling for global leadership in the sports shoe market. At that time, the Nike brand was known as a manufacturer of running shoes, a market that was slowly dying and reborn in a different look. In search of a way to enter new market segments, Nike turned their attention to an NBA rookie named Michael Jordan. At the time of the proposal, Michael had already preliminarily approved several other proposals, but Nike representatives felt that Jordan would help them turn the market around and were not going to abandon their idea. Initially, Michael Jordan hoped to sign a contract with Adidas or Converse, since he always loved these brands and went to the games in Converse sneakers, which he loved back when he was playing for the University of North Carolina. Continue reading

Tennis shoes: how to choose
If you want to feel as comfortable as possible during sports, then you should certainly take care of sports equipment. This is especially true for tennis. Not only good racket…

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The history of the sneakers
The fact that today in our wardrobe there are such comfortable shoes as sneakers, we owe to a young student from America. It was he who invented the first model.…

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The history of the Onitsuka Tiger by ASICS brand
Mr. Kihahiro Onitsuka - company founder and first logo The name of the Asics brand is widely known, but not everyone knows that the sneakers and sneakers produced by Onitsuka…

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