Nike Air Technology - The History and Secrets of Technology Storage
Nike has been hiding one of its most terrible secrets right in front of our eyes for almost four decades. To keep secrets Nike has huge buildings behind brick facades…

Continue reading →

Running shoes. How to choose?
When choosing a running shoe, first of all, it is worth deciding on what surface you will run on and at what distance. Also, for the right choice, your weight…

Continue reading →

Sneakers are our favorite casual shoes.
Sneakers are undoubtedly the best sports shoes, it is suitable for fitness, jogging, and of course for everyday wear. How were the sneakers invented? There are many types of sneakers.…

Continue reading →

sports shoe industry forever

The history of the brand Air Jordan

The history of Air Jordans begins in 1984, at a time when Nike was a brand struggling for global leadership in the sports shoe market. At that time, the Nike brand was known as a manufacturer of running shoes, a market that was slowly dying and reborn in a different look. In search of a way to enter new market segments, Nike turned their attention to an NBA rookie named Michael Jordan. At the time of the proposal, Michael had already preliminarily approved several other proposals, but Nike representatives felt that Jordan would help them turn the market around and were not going to abandon their idea. Initially, Michael Jordan hoped to sign a contract with Adidas or Converse, since he always loved these brands and went to the games in Converse sneakers, which he loved back when he was playing for the University of North Carolina. Continue reading

Running shoes. How to choose?
When choosing a running shoe, first of all, it is worth deciding on what surface you will run on and at what distance. Also, for the right choice, your weight…

...

Women's sports shoes: how to choose?
Today it is very fashionable to have as many shoes as possible. This applies equally to both women and men. Every day, fashion for shoes is constantly changing. All this…

...

Women's sports shoes: how to choose?
Today it is very fashionable to have as many shoes as possible. This applies equally to both women and men. Every day, fashion for shoes is constantly changing. All this…

...

Adidas biodegradable sneakers
Of all the things that you wear on a daily basis, shoes undergo the most wear and tear and thus rarely survive for more than a few years. Usually, sneaker…

...