Sneakers are our favorite casual shoes.
Sneakers are undoubtedly the best sports shoes, it is suitable for fitness, jogging, and of course for everyday wear. How were the sneakers invented? There are many types of sneakers.…

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Cleats: varieties, forms, manufacturing companies
“Pamps”, “diggers”, “bumps”, “cops” - do these names tell you anything? That's right, this is sports shoes, which acquired the name of boots, without them it would not have been…

Continue reading →

Cleats: varieties, forms, manufacturing companies
“Pamps”, “diggers”, “bumps”, “cops” - do these names tell you anything? That's right, this is sports shoes, which acquired the name of boots, without them it would not have been…

Continue reading →

sports shoe industry forever

The history of the brand Air Jordan

The history of Air Jordans begins in 1984, at a time when Nike was a brand struggling for global leadership in the sports shoe market. At that time, the Nike brand was known as a manufacturer of running shoes, a market that was slowly dying and reborn in a different look. In search of a way to enter new market segments, Nike turned their attention to an NBA rookie named Michael Jordan. At the time of the proposal, Michael had already preliminarily approved several other proposals, but Nike representatives felt that Jordan would help them turn the market around and were not going to abandon their idea. Initially, Michael Jordan hoped to sign a contract with Adidas or Converse, since he always loved these brands and went to the games in Converse sneakers, which he loved back when he was playing for the University of North Carolina. Continue reading

Pronation of the foot. How to determine?
When running, the human body is subjected to excessive stress, so it is extremely important to ensure an appropriate balance of depreciation and stability to reduce the risk of injury.…

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Adidas - sports shoes conquering the world.
It is believed that sneakers, as an independent type of shoe, appeared in the United States at the end of the 19th and beginning of the 20th centuries. The first…

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Adidas biodegradable sneakers
Of all the things that you wear on a daily basis, shoes undergo the most wear and tear and thus rarely survive for more than a few years. Usually, sneaker…

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Nike Air Max: evolution of legendary sneakers for 27 years
March 26, 1987 a legend was born. Her name is Nike Air Max. Thanks to the innovation - special cuts in the sole, the invisible became visible, and the new…

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