Tennis shoes: how to choose
If you want to feel as comfortable as possible during sports, then you should certainly take care of sports equipment. This is especially true for tennis. Not only good racket…

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Cleats: varieties, forms, manufacturing companies
“Pamps”, “diggers”, “bumps”, “cops” - do these names tell you anything? That's right, this is sports shoes, which acquired the name of boots, without them it would not have been…

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Kendrick Lamar Final Red and Blue Reebok
At last! Today Reebok announced that it is starting a new collaboration with renowned rapper Kendrick Lamar. The mini-collection as part of the collaboration will be called “Red and Blue”.…

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sports shoe industry forever

The history of the brand Air Jordan

The history of Air Jordans begins in 1984, at a time when Nike was a brand struggling for global leadership in the sports shoe market. At that time, the Nike brand was known as a manufacturer of running shoes, a market that was slowly dying and reborn in a different look. In search of a way to enter new market segments, Nike turned their attention to an NBA rookie named Michael Jordan. At the time of the proposal, Michael had already preliminarily approved several other proposals, but Nike representatives felt that Jordan would help them turn the market around and were not going to abandon their idea. Initially, Michael Jordan hoped to sign a contract with Adidas or Converse, since he always loved these brands and went to the games in Converse sneakers, which he loved back when he was playing for the University of North Carolina. Continue reading

How to distinguish genuine Nike sneakers from fake
Nike is considered one of the most popular and sought after sportswear brands. That is why many scammers are trying to fake products of the eminent manufacturer. If you are…

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Trekking shoes: types, purpose, forms, choice
Trekking sneakers Trekking sneakers are designed for easy forest or mountain trails, without a backpack or with a small load. For example, a person takes a small one-day walk to…

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Nike Air Max: evolution of legendary sneakers for 27 years
March 26, 1987 a legend was born. Her name is Nike Air Max. Thanks to the innovation - special cuts in the sole, the invisible became visible, and the new…

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Use of GORE-TEX® in shoes
The main properties of the GORE-TEX® membrane: • Long keeps water tight • actively breathing • Extremely frost resistant • Extremely bend resistant • Extremely durable Shoes are dry because…

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