The history of the brand Air Jordan
The history of Air Jordans begins in 1984, at a time when Nike was a brand struggling for global leadership in the sports shoe market. At that time, the Nike…

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Technology for women's feet or how to choose Asix sneakers
From the moment the brand was established, Asics sneakers have gained a reputation for high-tech, high-quality, individualized shoes. The rulers of women's sneakers are designed and created taking into account…

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10 FACTS ABOUT SHOES. Did you know that ...?
Sneakers, or so-called sneakers, have become a necessary part of our life, and for a long time not only sports. Especially after designers and stylists around the world entered into…

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heel inward

How to choose the right shoes for volleyball

For volleyball, first and foremost, correctly selected shoes are needed, because not only the success of the game will depend on this, but also the safety of the participant himself. During active actions on the field, you can easily get serious joint injuries and not only. This often happens because of uncomfortable shoes.

The main criteria when buying sneakers include:
• cushioning to reduce shock loads on the foot when landing;
• stabilization and reliable fixation of the legs to protect against joint injuries and sprain;
• elasticity of the sole during repulsion;
• traction of the sole with the surface;
• ventilation and removal of excess moisture. Continue reading

Key ASICS Technologies

ASICS has become one of the most famous and popular “tech running brands” in the last 15 years, offering a huge assortment of shoes for all types of runners. Asics develops and upgrades shoes for all types of runners, based on its proprietary GEL technology, which provides excellent shock absorption and soft landing on hard surfaces.

Gel (Gel), perhaps the most famous technology created by the Asics brand. Almost all Asics sneakers have Gel technology as one of the features.

Gel – silicone from a combination of bound inert polymers. The gel blocks are inserted in the area of ​​the highest midsole load – under the heel and the metatarsus – and each of them contributes to the cushioning of Asics sneakers. Continue reading

Timberland - the birth of a legend. The story of the yellow boots
People quite often buy clothes and shoes for themselves, do it spontaneously, seduced by their appearance and cost. And only a few think - how convenient and useful the purchased…

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History and Technology of Mizuno Running Shoes
Mizuno is a Japanese company with over 100 years of history. The brothers Rihati and Rizo Mizuno founded it in Osaka in 1906. At first, the company produced baseball equipment,…

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Adidas Stan Smith sneakers - model history
From use on tennis courts to the most popular model on the streets of fashionable capitals of the world. Adidas Stan Smith has come a long way. There is no…

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