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developed special shoes for athletics

The very first Adidas running shoes

Adidas was founded by the Dassler brothers – Adolf and Rudolph. Officially, the company’s founding date is August 18, 1949, but this was preceded by 25 years of experience in the “Dassler Brothers Shoe Factory”.

It all started in 1924. In the small Bavarian town of Herzogenaurau, two brothers lived – Rudolph (Rudy) and Adolf (Adi) Dassler. Their father worked in a shoe factory, their mother worked as a laundress. Both brothers had just returned from the war, the younger Adi began to make shoes in the back room of his mother’s house. Then his older brother Rudolph joined him – this was the beginning of the history of the cult brand. Soon, the brothers opened a small factory and called it the “Dassler Brothers Shoe Factory”.

What did the first running sneakers that the brothers created look like? Continue reading

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