a direct competitor
The very first Adidas running shoes
Adidas was founded by the Dassler brothers – Adolf and Rudolph. Officially, the company’s founding date is August 18, 1949, but this was preceded by 25 years of experience in the “Dassler Brothers Shoe Factory”.
It all started in 1924. In the small Bavarian town of Herzogenaurau, two brothers lived – Rudolph (Rudy) and Adolf (Adi) Dassler. Their father worked in a shoe factory, their mother worked as a laundress. Both brothers had just returned from the war, the younger Adi began to make shoes in the back room of his mother’s house. Then his older brother Rudolph joined him – this was the beginning of the history of the cult brand. Soon, the brothers opened a small factory and called it the “Dassler Brothers Shoe Factory”.
What did the first running sneakers that the brothers created look like? Continue reading
Nike Air Max: evolution of legendary sneakers for 27 years
March 26, 1987 a legend was born. Her name is Nike Air Max. Thanks to the innovation – special cuts in the sole, the invisible became visible, and the new Nike Air cushioning system helped Nike to forever change the design of running sneakers. In anticipation of a landmark day for fans around the world, we recall the path to becoming and transforming the running shoe icon, Nike Air Max.
It all started with the idea of aerospace engineer Frank Rudy, who had his own vision of the perfect fit of running shoes and its role in the lives of athletes. A simple experiment in depreciation turned into the future of the industry thanks to a meeting between Frank Rudy and Nike President Phil Knight in April 1977. Continue reading
The history of the Onitsuka Tiger by ASICS brand
Mr. Kihahiro Onitsuka – company founder and first logo
The name of the Asics brand is widely known, but not everyone knows that the sneakers and sneakers produced by Onitsuka Tiger are directly related to the famous brand. But for almost 30 years, from its founding in 1949 until its merger with strong competing firms in 1977, as a result of which the Asics brand appeared, the company existed under the name Onitsuka Tiger. The symbol of the company is a tiger depicted on the sole of sensational models of sports sneakers and a sneaker, which meant not only the strength and determination inherent in athletes, but also the highest quality of products. Continue reading
