Sneakers

Sport shoes
It is difficult to imagine that a few centuries ago people wore rough and primitive shoes, which did not even have differences for the right and left legs. Now everything…

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Key ASICS Technologies
ASICS has become one of the most famous and popular “tech running brands” in the last 15 years, offering a huge assortment of shoes for all types of runners. Asics…

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Sneakers finally became the most fashionable shoes.
There is more than one year of universal obsession with running shoes, but now it has reached the limit: adidas plans to collaborate with Farrell Williams and Chanel, the cost…

Continue reading →

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The history of the sneakers

The fact that today in our wardrobe there are such comfortable shoes as sneakers, we owe to a young student from America. It was he who invented the first model. Since then, shoe models have changed annually, but the principle remains the same.

Modern sneakers actually do not have such a rich history. They appeared only recently, in the mid-60s of the last century. And to be more precise, in 1964. The Nike company, which was founded by a young athlete Phil Knight, together with his coach Bill Bowerman, was at the forefront.

Strength in the details
More precisely, they do not own the form of sports shoes, but one small technological detail, without which it is simply impossible to imagine today’s sneakers. We are talking about a small rubber insert under the heel, which radically changed the technique of running. So, one detail gave the world a completely new concept of shoes and glorified the creators. Continue reading

Technology for women’s feet or how to choose Asix sneakers

From the moment the brand was established, Asics sneakers have gained a reputation for high-tech, high-quality, individualized shoes. The rulers of women’s sneakers are designed and created taking into account gender characteristics. This applies to professional models for training, competitions and shoes for amateur jogging. Let’s look at the specifics of Asiks running shoes for women. In product catalogs, models are labeled Women.

What is the difference between women’s running shoes from men’s?

Width of the pad: the female foot is narrower, the sneaker with the wide pad will sit loose. Asics takes this feature of the female foot into account when manufacturing running shoes.

The height of the heel region: in order to maintain the Achilles tendon, women’s running shoes are made with a raised heel.

Less pronounced depreciation: women weigh less than men, so the foot load is less. Continue reading

How to choose the right shoes for volleyball

For volleyball, first and foremost, correctly selected shoes are needed, because not only the success of the game will depend on this, but also the safety of the participant himself. During active actions on the field, you can easily get serious joint injuries and not only. This often happens because of uncomfortable shoes.

The main criteria when buying sneakers include:
• cushioning to reduce shock loads on the foot when landing;
• stabilization and reliable fixation of the legs to protect against joint injuries and sprain;
• elasticity of the sole during repulsion;
• traction of the sole with the surface;
• ventilation and removal of excess moisture. Continue reading

Key ASICS Technologies

ASICS has become one of the most famous and popular “tech running brands” in the last 15 years, offering a huge assortment of shoes for all types of runners. Asics develops and upgrades shoes for all types of runners, based on its proprietary GEL technology, which provides excellent shock absorption and soft landing on hard surfaces.

Gel (Gel), perhaps the most famous technology created by the Asics brand. Almost all Asics sneakers have Gel technology as one of the features.

Gel – silicone from a combination of bound inert polymers. The gel blocks are inserted in the area of ​​the highest midsole load – under the heel and the metatarsus – and each of them contributes to the cushioning of Asics sneakers. Continue reading

History and Technology of Mizuno Running Shoes

Mizuno is a Japanese company with over 100 years of history. The brothers Rihati and Rizo Mizuno founded it in Osaka in 1906. At first, the company produced baseball equipment, from 1927 it even produced skis, and by 1983 the first sneakers appeared. The model was called Runbird (running bird) – this is what symbolizes the company logo.
Now Mizuno produces equipment for many sports: volleyball, tennis, football, running, baseball, etc. In 1997, the Wave plate, the most famous Mizuno technology, was used in sneakers for the first time. The first Wave model was the Mizuno Wave Rider. The plate absorbs due to its geometry and does not lose its properties, like foam or gel.

Depreciation
Sneakers for neutral pronation and easy hyperpronation. Continue reading

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Nike - a global brand of sports shoes
In the middle of the last century, this brand began to exist and at that time Nike was engaged in the supply of sports goods from Japan. Thanks to the…

...

Sneakers finally became the most fashionable shoes.
There is more than one year of universal obsession with running shoes, but now it has reached the limit: adidas plans to collaborate with Farrell Williams and Chanel, the cost…

...

Nike - a global brand of sports shoes
In the middle of the last century, this brand began to exist and at that time Nike was engaged in the supply of sports goods from Japan. Thanks to the…

...