and the founders
Timberland – the birth of a legend. The story of the yellow boots
People quite often buy clothes and shoes for themselves, do it spontaneously, seduced by their appearance and cost.
And only a few think – how convenient and useful the purchased item will be for them, how long it will last for its owner, and whether it will harm his health. Indeed, for example, improperly selected shoes can cause its owner not only discomfort when worn, but also serious foot diseases.
As a practical person, I approach the selection of my wardrobe very carefully, preferring to buy things that have their own history, time-tested and won the trust and popularity of the consumer. The main criteria for me in choosing clothes and shoes are quality, reliability and durability, convenience and comfort. Not the last role, of course, is the appearance. Continue reading
The very first Adidas running shoes
Adidas was founded by the Dassler brothers – Adolf and Rudolph. Officially, the company’s founding date is August 18, 1949, but this was preceded by 25 years of experience in the “Dassler Brothers Shoe Factory”.
It all started in 1924. In the small Bavarian town of Herzogenaurau, two brothers lived – Rudolph (Rudy) and Adolf (Adi) Dassler. Their father worked in a shoe factory, their mother worked as a laundress. Both brothers had just returned from the war, the younger Adi began to make shoes in the back room of his mother’s house. Then his older brother Rudolph joined him – this was the beginning of the history of the cult brand. Soon, the brothers opened a small factory and called it the “Dassler Brothers Shoe Factory”.
What did the first running sneakers that the brothers created look like? Continue reading
Nike Air Max: evolution of legendary sneakers for 27 years
March 26, 1987 a legend was born. Her name is Nike Air Max. Thanks to the innovation – special cuts in the sole, the invisible became visible, and the new Nike Air cushioning system helped Nike to forever change the design of running sneakers. In anticipation of a landmark day for fans around the world, we recall the path to becoming and transforming the running shoe icon, Nike Air Max.
It all started with the idea of aerospace engineer Frank Rudy, who had his own vision of the perfect fit of running shoes and its role in the lives of athletes. A simple experiment in depreciation turned into the future of the industry thanks to a meeting between Frank Rudy and Nike President Phil Knight in April 1977. Continue reading
