Nike Air Max: evolution of legendary sneakers for 27 years
March 26, 1987 a legend was born. Her name is Nike Air Max. Thanks to the innovation - special cuts in the sole, the invisible became visible, and the new…

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Key ASICS Technologies
ASICS has become one of the most famous and popular “tech running brands” in the last 15 years, offering a huge assortment of shoes for all types of runners. Asics…

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The history of the Onitsuka Tiger by ASICS brand
Mr. Kihahiro Onitsuka - company founder and first logo The name of the Asics brand is widely known, but not everyone knows that the sneakers and sneakers produced by Onitsuka…

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small regular runs

Technology for women’s feet or how to choose Asix sneakers

From the moment the brand was established, Asics sneakers have gained a reputation for high-tech, high-quality, individualized shoes. The rulers of women’s sneakers are designed and created taking into account gender characteristics. This applies to professional models for training, competitions and shoes for amateur jogging. Let’s look at the specifics of Asiks running shoes for women. In product catalogs, models are labeled Women.

What is the difference between women’s running shoes from men’s?

Width of the pad: the female foot is narrower, the sneaker with the wide pad will sit loose. Asics takes this feature of the female foot into account when manufacturing running shoes.

The height of the heel region: in order to maintain the Achilles tendon, women’s running shoes are made with a raised heel.

Less pronounced depreciation: women weigh less than men, so the foot load is less. Continue reading

History and Technology of Mizuno Running Shoes

Mizuno is a Japanese company with over 100 years of history. The brothers Rihati and Rizo Mizuno founded it in Osaka in 1906. At first, the company produced baseball equipment, from 1927 it even produced skis, and by 1983 the first sneakers appeared. The model was called Runbird (running bird) – this is what symbolizes the company logo.
Now Mizuno produces equipment for many sports: volleyball, tennis, football, running, baseball, etc. In 1997, the Wave plate, the most famous Mizuno technology, was used in sneakers for the first time. The first Wave model was the Mizuno Wave Rider. The plate absorbs due to its geometry and does not lose its properties, like foam or gel.

Depreciation
Sneakers for neutral pronation and easy hyperpronation. Continue reading

Nike Total Orange Running Shoes
Here it is the main news of this fall. Sports brand Nike Air presents the most anticipated novelty of the season for its running line of sneakers. A truly amazing…

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How to find the best sports shoes?
Is sports shoes versatile? Depending on what kind of sport a person is involved in, certain models of sports shoes are selected for him. The design of the shoe and…

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Cleats: varieties, forms, manufacturing companies
“Pamps”, “diggers”, “bumps”, “cops” - do these names tell you anything? That's right, this is sports shoes, which acquired the name of boots, without them it would not have been…

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