Nike Air Technology - The History and Secrets of Technology Storage
Nike has been hiding one of its most terrible secrets right in front of our eyes for almost four decades. To keep secrets Nike has huge buildings behind brick facades…

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Key ASICS Technologies
ASICS has become one of the most famous and popular “tech running brands” in the last 15 years, offering a huge assortment of shoes for all types of runners. Asics…

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Popular models of sports shoes in the catalog of men's sneakers
Sports shoes are without a doubt the most popular type of shoes that men have in their wardrobe. If manufacturers originally conceived sneakers and sneakers just to wear them with…

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acceptable synthetic inserts.

The history of the Onitsuka Tiger by ASICS brand

Mr. Kihahiro Onitsuka – company founder and first logo

The name of the Asics brand is widely known, but not everyone knows that the sneakers and sneakers produced by Onitsuka Tiger are directly related to the famous brand. But for almost 30 years, from its founding in 1949 until its merger with strong competing firms in 1977, as a result of which the Asics brand appeared, the company existed under the name Onitsuka Tiger. The symbol of the company is a tiger depicted on the sole of sensational models of sports sneakers and a sneaker, which meant not only the strength and determination inherent in athletes, but also the highest quality of products. Continue reading

Adidas – sports shoes conquering the world.

It is believed that sneakers, as an independent type of shoe, appeared in the United States at the end of the 19th and beginning of the 20th centuries. The first models were shoes with a rubber sole and fabric upper, as well as a reinforced back and toe. These shoes were so soft and comfortable that the steps of the person walking in them were not even heard. From here the American name of sneakers went – “Sneakers” (sneakers from English sneak – to sneak, sneak up). Unfortunately, it is quite difficult to restore the manufacturer and the exact date of the very first sneakers, since today there are many very conflicting opinions on this.

However, it is well known that in 1917 Converse released the first pair of shoes designed specifically for playing basketball – Converse All-Stars sneakers. Continue reading

Use of GORE-TEX® in shoes

The main properties of the GORE-TEX® membrane:
• Long keeps water tight
• actively breathing
• Extremely frost resistant
• Extremely bend resistant
• Extremely durable

Shoes are dry because they are water tight
The secret is that the GORE-TEX® membrane is microporous. On each square centimeter, which roughly corresponds to the area of ​​the nail, there are 1.4 billion tiny pores. These pores are approximately 20,000 times smaller than a drop of water, and therefore moisture outside cannot penetrate shoes. Continue reading

Timberland - the birth of a legend. The story of the yellow boots
People quite often buy clothes and shoes for themselves, do it spontaneously, seduced by their appearance and cost. And only a few think - how convenient and useful the purchased…

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Sport shoes
It is difficult to imagine that a few centuries ago people wore rough and primitive shoes, which did not even have differences for the right and left legs. Now everything…

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Adidas Stan Smith sneakers - model history
From use on tennis courts to the most popular model on the streets of fashionable capitals of the world. Adidas Stan Smith has come a long way. There is no…

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