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The history of the Onitsuka Tiger by ASICS brand
Mr. Kihahiro Onitsuka – company founder and first logo
The name of the Asics brand is widely known, but not everyone knows that the sneakers and sneakers produced by Onitsuka Tiger are directly related to the famous brand. But for almost 30 years, from its founding in 1949 until its merger with strong competing firms in 1977, as a result of which the Asics brand appeared, the company existed under the name Onitsuka Tiger. The symbol of the company is a tiger depicted on the sole of sensational models of sports sneakers and a sneaker, which meant not only the strength and determination inherent in athletes, but also the highest quality of products. Continue reading
Use of GORE-TEX® in shoes
The main properties of the GORE-TEX® membrane:
• Long keeps water tight
• actively breathing
• Extremely frost resistant
• Extremely bend resistant
• Extremely durable
Shoes are dry because they are water tight
The secret is that the GORE-TEX® membrane is microporous. On each square centimeter, which roughly corresponds to the area of the nail, there are 1.4 billion tiny pores. These pores are approximately 20,000 times smaller than a drop of water, and therefore moisture outside cannot penetrate shoes. Continue reading
Sport shoes
It is difficult to imagine that a few centuries ago people wore rough and primitive shoes, which did not even have differences for the right and left legs. Now everything is different, modern designs are practical, convenient and, of course, beautiful. And if we are talking about sports shoes, its ergonomics will also be an integral characteristic: sneakers are designed specifically for jogging or fitness, volleyball or basketball, taking into account many requirements. It is no accident that they say that they even help athletes and together with them achieve more and more high results.
Recently, another trend has been well traced. Fashionable athletic shoes go beyond training grounds or gyms. It is becoming an integral part of modern youth style or street culture. Girls wear sneakers and sneakers in everyday life, combining them with jeans, leggings and even skirts.
A peculiar stylized women’s summer sports shoes, which has a platform or wedge, is relevant. This is a cross between sneakers and shoes. Of course, training in such is absolutely impossible and even dangerous. Continue reading