The history of the brand Air Jordan
The history of Air Jordans begins in 1984, at a time when Nike was a brand struggling for global leadership in the sports shoe market. At that time, the Nike…

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Sneakers finally became the most fashionable shoes.
There is more than one year of universal obsession with running shoes, but now it has reached the limit: adidas plans to collaborate with Farrell Williams and Chanel, the cost…

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Women's sports shoes: how to choose?
Today it is very fashionable to have as many shoes as possible. This applies equally to both women and men. Every day, fashion for shoes is constantly changing. All this…

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Nike Air Technology – The History and Secrets of Technology Storage

Nike has been hiding one of its most terrible secrets right in front of our eyes for almost four decades. To keep secrets Nike has huge buildings behind brick facades in Beaverton, Oregon, where the patented AIR Nike technology was developed and is being improved. Another Nike plant, which is also one of the main innovation centers, according to some sources, is located in St. Louis, Missouri, and both of these giants are responsible for producing more than 3.5 billion Nike Air units each year. How does this mysterious process happen, many readers ask? First, let’s go back a bit and recall the story of the invention of the AIR block. Continue reading

Key ASICS Technologies
ASICS has become one of the most famous and popular “tech running brands” in the last 15 years, offering a huge assortment of shoes for all types of runners. Asics…

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History and interesting facts about sneakers that no one knew
The history of this shoe dates back to the end of the 18th century, when shoes with rubber soles were made. Then they were called canvas shoes, they were very…

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Tennis shoes: how to choose
If you want to feel as comfortable as possible during sports, then you should certainly take care of sports equipment. This is especially true for tennis. Not only good racket…

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