Kendrick Lamar Final Red and Blue Reebok
At last! Today Reebok announced that it is starting a new collaboration with renowned rapper Kendrick Lamar. The mini-collection as part of the collaboration will be called “Red and Blue”.…

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Sneakers New Balance
The modern rhythm of big cities does not allow you to sit in one place, so sports shoes are firmly in the wardrobe of people of different age categories. That…

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Adidas - sports shoes conquering the world.
It is believed that sneakers, as an independent type of shoe, appeared in the United States at the end of the 19th and beginning of the 20th centuries. The first…

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history and the idea of ​​innovation

Nike Air Max: evolution of legendary sneakers for 27 years

March 26, 1987 a legend was born. Her name is Nike Air Max. Thanks to the innovation – special cuts in the sole, the invisible became visible, and the new Nike Air cushioning system helped Nike to forever change the design of running sneakers. In anticipation of a landmark day for fans around the world, we recall the path to becoming and transforming the running shoe icon, Nike Air Max.

It all started with the idea of ​​aerospace engineer Frank Rudy, who had his own vision of the perfect fit of running shoes and its role in the lives of athletes. A simple experiment in depreciation turned into the future of the industry thanks to a meeting between Frank Rudy and Nike President Phil Knight in April 1977. Continue reading

Key ASICS Technologies
ASICS has become one of the most famous and popular “tech running brands” in the last 15 years, offering a huge assortment of shoes for all types of runners. Asics…

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Nike - a global brand of sports shoes
In the middle of the last century, this brand began to exist and at that time Nike was engaged in the supply of sports goods from Japan. Thanks to the…

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TOP 10 MOST POPULAR SPORTS FOOTWEAR BRANDS.
World brands of sports shoes such as Adidas, Puma, Reebok, Nike, are already well known to most people, even those who are far from sports. These brands have established themselves…

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