Abington will receive one of the collections
Nike Air Technology – The History and Secrets of Technology Storage
Nike has been hiding one of its most terrible secrets right in front of our eyes for almost four decades. To keep secrets Nike has huge buildings behind brick facades in Beaverton, Oregon, where the patented AIR Nike technology was developed and is being improved. Another Nike plant, which is also one of the main innovation centers, according to some sources, is located in St. Louis, Missouri, and both of these giants are responsible for producing more than 3.5 billion Nike Air units each year. How does this mysterious process happen, many readers ask? First, let’s go back a bit and recall the story of the invention of the AIR block. Continue reading
The history of the brand Air Jordan
The history of Air Jordans begins in 1984, at a time when Nike was a brand struggling for global leadership in the sports shoe market. At that time, the Nike brand was known as a manufacturer of running shoes, a market that was slowly dying and reborn in a different look. In search of a way to enter new market segments, Nike turned their attention to an NBA rookie named Michael Jordan. At the time of the proposal, Michael had already preliminarily approved several other proposals, but Nike representatives felt that Jordan would help them turn the market around and were not going to abandon their idea. Initially, Michael Jordan hoped to sign a contract with Adidas or Converse, since he always loved these brands and went to the games in Converse sneakers, which he loved back when he was playing for the University of North Carolina. Continue reading
Adidas biodegradable sneakers
Of all the things that you wear on a daily basis, shoes undergo the most wear and tear and thus rarely survive for more than a few years. Usually, sneaker recycling options are limited to the nearest rubbish bin. Adidas has created a new pair of sneakers that is completely biodegradable when you finish using them. The concept of Futurecraft Biofabric Adidas sneakers was presented today at the Biofabricate conference in New York. They are made from a unique bio-engineering biopolymer fiber called Biosteel, which is created using the same proteins that spiders use to create their web.
Besides the fact that this material is incredibly strong and durable, it is 100% biological in origin, hypoallergenic and completely vegan. Continue reading
