Tennis shoes: how to choose
If you want to feel as comfortable as possible during sports, then you should certainly take care of sports equipment. This is especially true for tennis. Not only good racket…

Continue reading →

The very first Adidas running shoes
Adidas was founded by the Dassler brothers - Adolf and Rudolph. Officially, the company’s founding date is August 18, 1949, but this was preceded by 25 years of experience in…

Continue reading →

Types of sports shoes.
SPORTS SHOES, depending on the destination, is divided into several categories. Now you can buy sports shoes not only through the Internet, but also in any sportswear store. What types…

Continue reading →

Abington will receive one of the collections

Nike Air Technology – The History and Secrets of Technology Storage

Nike has been hiding one of its most terrible secrets right in front of our eyes for almost four decades. To keep secrets Nike has huge buildings behind brick facades in Beaverton, Oregon, where the patented AIR Nike technology was developed and is being improved. Another Nike plant, which is also one of the main innovation centers, according to some sources, is located in St. Louis, Missouri, and both of these giants are responsible for producing more than 3.5 billion Nike Air units each year. How does this mysterious process happen, many readers ask? First, let’s go back a bit and recall the story of the invention of the AIR block. Continue reading

The history of the brand Air Jordan

The history of Air Jordans begins in 1984, at a time when Nike was a brand struggling for global leadership in the sports shoe market. At that time, the Nike brand was known as a manufacturer of running shoes, a market that was slowly dying and reborn in a different look. In search of a way to enter new market segments, Nike turned their attention to an NBA rookie named Michael Jordan. At the time of the proposal, Michael had already preliminarily approved several other proposals, but Nike representatives felt that Jordan would help them turn the market around and were not going to abandon their idea. Initially, Michael Jordan hoped to sign a contract with Adidas or Converse, since he always loved these brands and went to the games in Converse sneakers, which he loved back when he was playing for the University of North Carolina. Continue reading

Sneakers finally became the most fashionable shoes.
There is more than one year of universal obsession with running shoes, but now it has reached the limit: adidas plans to collaborate with Farrell Williams and Chanel, the cost…

...

The very first Adidas running shoes
Adidas was founded by the Dassler brothers - Adolf and Rudolph. Officially, the company’s founding date is August 18, 1949, but this was preceded by 25 years of experience in…

...

Sport shoes
It is difficult to imagine that a few centuries ago people wore rough and primitive shoes, which did not even have differences for the right and left legs. Now everything…

...